We have developed systems and processes to ensure that the products sold on our platform are authentic, and build trust among our consumers and brands.

For our beauty and personal care offering, our business is predominantly inventory led.

This approach ensures sourcing directly from brands or their authorized distributors in India. It allows us to guarantee authenticity of products bought by our consumers, an important consideration for consumers of such products.

We also conduct quality checks at our warehouses periodically on our beauty and personal care products. We have also developed systems to monitor and address consumer complaints towards our ongoing commitment to authenticity

When Each and every product is directly sourced from the brand it is the brand that is trusted.

Allure Guarantee Authenticity https://www.allurecosmetics.in/